What is really going on

Not made to look better than it is

Examples of situations where the change was clear in substance but got stuck on the human side.

Individual coaching

CEO transition · Pharma

The first hundred days as CEO

Situation: A VP who moved up to CEO at an international biopharmaceutical group. He knew the company inside out, but the first hundred days as CEO are of a different order. Expectations are high, observations are sharp, and every choice sets a tone that lasts for years.

Intervention: Six sessions spread over his first hundred days. No theory, but real-time sparring on the decisions on the table that week. What is his vision, and how does he make it concrete? How does he build authority without losing connection?

Result: After a hundred days he stood in front of his team with a clear plan, a course of his own and the confidence that he had made the role his own, not just taken it over. Afterwards his board called it one of the strongest CEO transitions they had experienced.

Manufacturing · Leadership

From analytically strong to influential leader

Situation: A senior executive at a large manufacturing group had risen on the strength of his analytical ability. At this new level, delivering analyses was no longer enough. He had no network, no visibility, and did not know how to move people without formal authority.

Intervention: Not communication training, but a fundamental rethink of what leadership at this level requires. How do you build relationships that matter? How do you move people who owe you nothing?

Result: Within six months he had built an internal network that strengthened his work instead of slowing it down. His analyses were listened to, not because they were better, but because he now had the people who listened to them.

IT education · Transformation

From classroom-based IT institute to EdTech company

Situation: An IT training institute drifted along on classroom teaching while the market changed fundamentally. The board and the supervisory board were at odds: they knew something had to change, but not what and not how. The managing director left. The supervisory board wanted to dispose of its shares. Without intervention, this organisation would have gone under.

Intervention: New leadership and new shareholders were brought in. Five concrete scenarios were worked out for a full transformation into an EdTech company. Proactive sales and marketing were set up. Employees with specialist skills came on board.

Result: Revenue grew from 2 to 10 million in five years. Staff rose from 10 to 80 employees. The product portfolio was extended and classroom teaching gave way to hybrid learning, partly physical, mostly digital. An organisation on the verge of collapse became a growing EdTech company.

FMCG · Finance

Finance Director in an international FMCG organisation

Situation: A Finance Director at a large multinational was technically strong but not visible enough at senior level. She had hardly any internal sponsors and lacked connection with the wider organisation. She felt she was not filling her position fully, but did not know how.

Intervention: Together we mapped the full scope of her role: what does the organisation really expect of a Finance Director at this level? Focused work on internal visibility and on building strategic relationships.

Result: She grew out of her technical role into a strategic position that she filled fully and with confidence. Her department followed, because a Finance Director who understands the organisation also attracts a different kind of employee.

Board review · International

A board that wanted to contribute more

Situation: A newly appointed chair and a recently promoted CEO had the same feeling: their board functioned, but added too little. Meetings ran smoothly, but the real strategic conversations did not happen.

Intervention: A guided board review process: how do you assess a board's performance honestly and constructively? And how do you create a culture in which directors do challenge each other, without damaging the atmosphere?

Result: The board developed an evaluation culture in which sharp questions became the norm. The CEO came to experience his board as a real strategic partner, no longer as a supervisor who approves after the fact.

Organisation programmes

Management team coaching · Telecom

From busyness to focus

Situation: A listed telecom group presented a new direction every three months. Management and key staff did not work as a team: decisions were taken wherever and whenever it suited. The organisation was busy, but not effective.

Intervention: A two-day Must-Win-Battle workshop with twenty key people. Not only intellectual (market, competitors, priorities) but also emotional: which taboos stand in the way of working together?

Result: The organisation visibly transformed into a focused multimedia company. Departments that used to work past each other began to cooperate. Profitability recovered, not through external measures, but through internal leadership.

Accountancy · Culture

From inward-looking to a client-driven culture

Situation: A mid-sized accountancy firm knew it had to become more client-focused, but did not know how. The tone towards clients was too pushy and not solution-oriented enough. The partners recognised the problem but were stuck in habits.

Intervention: Two half-day sessions followed by a year of business coaching. Not a culture programme from above, but an ownership session in which every employee asked themselves: what can I contribute?

Result: Partners who had previously shrugged at change now felt a drive of their own to complete the chosen route. New energy, visible throughout the organisation, not imposed but coming from within.

Automotive · Sales

Higher margins through more effective sales leadership

Situation: The new CEO of a market-leading leasing group had a clear goal: higher margins, better sales, stronger client relationships. But his management team was not used to operating as one unit. Sales and service worked in separate worlds.

Intervention: Business coaching for the whole management team, combined with group coaching for sales and service. A strategic sales clock gave rhythm and direction.

Result: Management quality improved noticeably. Clients felt it, and satisfaction scores rose. Employees did too, and staff turnover fell. The CEO had not only better figures, but an organisation that began to strengthen itself.

Pharma · Export strategy

Export strategy and organisational focus

Situation: The export department of an international pharmaceutical group had just been set up, and immediately fell into turmoil. The shift from decentralised to central distribution affected people personally. Roles were unclear and focus was missing.

Intervention: Coaching for the CEO and management team, followed by a two-day workshop in which employees were not handed solutions but developed them themselves. Ownership as the starting point, not as the finishing touch.

Result: Clear policy focus and a big improvement in delivery quality. The CEO was asked internally to apply his approach in other divisions too, the best proof that it worked.

Retail · Leadership style

Strong on results, weak on buy-in

Situation: A senior executive at a large retail organisation delivered excellent results, and was still in danger of losing his job. His direct style provoked resistance across his whole team. His manager put him to a choice: change, or leave.

Intervention: Not behavioural training, but a confronting conversation about what his style did to others and what it cost him. Not to curb his ambition, but to fundamentally adjust the way he is present.

Result: Three months later his team itself asked him to take on more responsibility. His manager said: "I hardly recognise him any more, in the best sense." He kept his job, his drive and his vision.

What clients say
"

I had reached a point where everything became too much at once. You could not see it from the outside, but inside I was stuck. Ron helped me see what was really going on. He challenges you without damaging you. That is rare at the level I work at.

CEO, international warehouse & logistics group

Coaching/sparring across several organisations

"

I worked in a market where small deviations in production had direct consequences for the results. The pressure was constant. Ron created a space in which I could be both the professional and the person. I functioned better, decided more clearly and kept going at a moment when I was no longer sure I could.

CFO, international offshore organisation

Coaching/sparring under high pressure

"

The energy transition hit our market hard. At the same time, rumours of a takeover were going round. Ron helped me keep my focus in exactly that chaos, on what I could influence and on what my people needed. We met our growth targets. But what stayed with me more: my team was still standing.

Commercial Director, international car leasing group

Coaching/sparring during a market transition

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